MEDIA LISTS & CREATIVE SERVICES
Subscribe to our customized media lists or let us help with your product launch with fullservice PR.
Magazines, TV & Radio shows and newspapers are always looking for new product launches to introduce to
their readers. But finding the right editor at the right time can be a challenge. That's where we come
in!
We call writers, editors and TV & radio producers on a regular basis to find out what they have planned
for holiday gift guides, special sections and their individual year round interests. Then we publish that
information on our seasonal media database in real-time so that when we know it, you know it.
The Gift List for Holiday 2010 - Print & Broadcast
This fully researched and vetted media list targets those fabulous holiday gift guides that you see on talk shows and in every newspaper, women's, men's, home, food and general interest magazines. Editors are constantly bombarded with press releases, press kits and product samples that they didn't ask for – especially before the holidays.
The Gift List includes contact profiles for media at:
- Consumer magazines
- Regional, national and syndicated TV shows
- National radio shows
- Top 250 newspapers nationwide
- Wire services and syndicates
Our holiday media list puts your consumer product front-and-center for editors to review, because you've not only sent them the type of product they are most interested in review for their feature, but you’ve also submitted your product information:
- To the correct person
- In the way they want it
- At the right time
Rather than just sending blanket submissions and hoping your new product finds it's way into a gift guide, you'll actually be able to target specific editors who are looking for products in a specific category, price point, or function.
The Gift List for Holiday 2010 - Web & Blog
As the trend continues to publish content online, our Web & Blog database continues to grow. Print publications that have long lead times are able to provide up-to-date information on new product launches, news and reviews through blogs and online content. None of our competitors who produce media lists go in-depth to each site and research each product coverage opportunity. In fact, you'll be hard-pressed to find any list that gives you more than a simple URL to a website home page.
Our Web & Blog list goes into each site to find opportunities including:
- Blogs
- Online columns
- Features
- Forums
- Newsletters
- Podcasts
In addition to print publications with online exclusive features, the Web & Blog media list includes popular web-exclusive sites that have no print counterpart. We are constantly finding new sites for year-round product coverage opportunities and seasonal gift guides online. Click here to find out more details about the Web & Blog Media List.
Press Release Writing
The best way to cut through the millions of press releases sent to editors is to have a razor sharp release. And who better to write it than one of our expert journalists, who know what it takes to get your press release in front of the right editor.
Not only will we create a versatile and compelling press release, but we will also develop two different subject lines for your email campaign, as well as two different pitch letters that specifically address your target media.
With this information at hand, you will be able to reach a broad range of media with varied interests with a simple combination of key elements.
Press Kit Creation
When an editor or producer calls, you better be prepared or risk the possibility that they will go with a different product. The media is short on time, and always work with the best-prepared contact. Press kits are a great way to give editors, writers and producers every possible piece of information on you and your product or service.
We will create the following pieces for you to use in your media outreach:
Pitch letter - A brief letter introducing your product to your media list. We design our pitch letter to work with a mail merge format so you can customize elements of each letter quickly and easily.
Story Ideas - Don't muddle up your press release with every possible story angle. Your press kit is a good resource for an editor or producer to see options and potential story ideas. We will craft two interesting story ideas, each with three to five ready to ask questions. Plus one tip sheet or news brief, whichever is the best suited to your pitch.
Ready to Use Quotes - Editors love smart, interesting quotes. When you are quoted, you instantly become an expert. We will talk to you about your expertise and your product, then craft two great quotes to include with your press kit, as needed.
Company Bio - This is a straightforward, factual information page about your company and its founders. We will create this from information provided by you or from your existing materials.
Press Release Distribution
We are not a wire service. We offer personalized, customized and targeted distribution to our proprietary media lists. We deliver all campaigns by email using your email address to create a seamless contact experience. Follow-up inquiries go directly to you, so that you can do what you do best: talk about your product.
Targeted Media List - Nobody knows our databases better than we do. We review every record specifically with your product in mind, and develop a media list targeted specifically for your product. We work with your subscription to The Gift List media database. The distribution contacts are organized and saved for you in your MyMedia area of The Gift List, and available to you online 24/7.
Campaign Design - We design an HTML campaign that includes your submitted pitch letter, images and press release. No attachments! Everything is embedded and reviewed for stringent spam triggers. If an editor prefers plain text, they are sent a plain text version with a browser link to view your HTML design online.
Monitoring & Reporting - We monitor the delivery of your press release. We track and report to you who opened your email, who clicked on your links, and who forwarded it to a colleague.
Please note that Press Release Distribution is available only to subscribers of The Gift List for Holiday or for customers who have purchased a Customized Pitching List. We cannot use your personal pitching list on our distribution system.
Customized Media Relations
Following up with the Press Release Distribution campaign isn’t something that everyone has the time or expertise to handle. Small business owners are not public relations professionals and busy publicists often need an extra hand in order take on extra clients. We are here to help with phone follow-up, email follow-up, sending samples, and collecting clips.
Please ask for a quote specific to you needs.
We can create a customized a package of products and services that best fits with your budget and publicity needs. We have in-house staff as well as associates to outsource many aspects of your project from phone and email follow-up, sending out samples, booking media tours, collecting clips, and more.
If you have questions or need to speak with some about a Customized Media Relations package, please contact us.
Search Engine Optimization Service
Many PR professionals are offering SEO services to their publicity packages. Why? Because posting press releases online, website copy, and social media are becoming an integral part of gaining an audience for their clients. However, SEO is something that takes time and expertise. Let us help you provide those services to your clients in a cost effective and time efficient way.
Please ask for a quote specific to you needs.
SEO services include the following:
- Search engine optimization (SEO) press releases with distribution to PR sites
- Full SEO content packages (Get a quote)
- Blog writing
- Topical articles that provide trackbacks to your site.
- Social media profile building
- Slideshows
- Website content
- Product landing pages
